How It Works
How Front Row Works — Mobile CRM for Field Sales in 60 Seconds
Your reps don't lie. Their CRM does.
The average field sales rep spends 8 minutes per call updating their CRM. So they don't. They wait until Friday, "remember" what happened Tuesday, and call it a day. Then management makes decisions based on fiction. Front Row was built to fix that. One screen, 60 seconds, done.
Why most CRMs fail field sales teams
Why reps stop using their CRM
8 minutes of typing per call. After 6 calls, that's an hour of admin a day. 20+ required fields, half of which a rep can't answer on the spot. Designed for the executive who buys the CRM, not the rep who uses it.
What we did differently
Built for thumbs, not keyboards. Every field is a tap, not a typing exercise. We talked to hundreds of reps. We removed the fields they hate. The result: 6 fields, 60 seconds. Designed by salespeople. Every feature has been killed at least once by a rep saying "I'd never do that."
How field sales reps actually use Front Row
STEP 01
Tap to start
A rep finishes a call. Opens Front Row. The activity card for that account is already pulled up — no searching, no typing the company name.
STEP 02
Six taps, 60 seconds
Outcome, follow-up date, next action, key note. Voice-to-text on every field. No required fields the rep can't answer in the parking lot.
STEP 03
Manager sees it live
Before the rep starts their car, the manager's dashboard already shows the call. Real-time pipeline, real-time coverage, real coaching opportunities — not Friday's fiction.
Why field sales teams hit 90%+ CRM adoption with Front Row
The average CRM has 38% adoption. Most companies just stop measuring because the number is embarrassing. Front Row averages 90%+ — because reps actually choose to use it.
If 90%+ of your reps log every call, you don't have a sales reporting problem. You have a sales coaching opportunity.
The math on 8 minutes vs. 1 minute
Other CRMs
Legacy CRMs
Front Row Solutions
Multiply by 6 calls a day, 5 days a week. Front Row gives every rep 3.5 hours back per week. That's a half-day of selling, every week, for every rep on your team.
Stop wondering what your reps did this week.
Get a 30-minute demo. We'll show you exactly how 6 taps and 60 seconds replace the 8 minutes your reps aren't doing anyway.