Features

Mobile CRM Features Built for Field Sales

Every feature on Front Row exists because a field sales rep asked for it. The result: a mobile CRM your team actually uses — with 90%+ adoption and reports submitted in 60 seconds. Here's what it does.

60s
Average report time
90%+
Average rep adoption
100%
Mobile-first design
Real-Time
Manager visibility the second reps submit

Core features your field sales team will actually use

Speed

60-Second Sales Reporting

Reps log a complete sales call in 6 taps. No typing, no required fields they can't answer in the parking lot. Voice-to-text on every field. Average submission time: 60 seconds.

Usability

One-Handed Mobile Operation

Built for thumbs, not keyboards. Reps can submit a full report while standing at a job site, walking to their truck, or waiting at a customer's reception desk.

Visibility

Real-Time Manager Dashboards

Activity updates flow into the manager's view the moment a rep submits. No daily reports, no Friday catchups, no "the data is 3 days old" problems.

Navigation

Territory & Route Intelligence

Maps every visit. Reps see optimized routes; managers see territory coverage. Find which accounts haven't been visited in 30 days.

Integration

Calendar & Activity Sync

Two-way sync with Outlook and Google Calendar. Schedule follow-ups in the app, see them in your calendar. Never miss a follow-up.

Customization

Custom Activity Cards

Configure the report form to match your sales process. Add custom fields, set required vs. optional, choose dropdown options — without IT involvement.

How a sales call becomes a manager-ready report in 60 seconds

1

Tap to Start

Activity card auto-populates with the account name, last visit date, and pending follow-ups.

Auto-PopulateNo TypingOne Tap
2

6 fields, 60 seconds

Voice-to-text on every field. Auto-save. Offline-capable.

Voice-to-TextOffline-ReadyAuto-Save
3

Manager sees it instantly

Live dashboard. Real-time pipeline. Coaching opportunities surface automatically.

Real-TimeLive CoachingNo Lag

Enterprise-ready from day one

Security

Bank-grade encryption in transit and at rest. Role-based access control. Complete audit trails on every action.

Analytics & Insights

Custom dashboards, pipeline analytics, rep coaching reports, and territory performance metrics — all in real time.

Team Collaboration

Real-time activity feeds and shared territory views. Coach off real data, not Friday's recollection.

Integrations

Two-way sync with major CRMs. Calendar integration with Outlook and Google. REST API for custom workflows.

Built for industries with strict data requirements

HIPAA (Healthcare)

Front Row is HIPAA compliant. Protected Health Information (PHI) is encrypted in transit and at rest. Access is restricted to authorized users. Complete audit trails are maintained across all systems.

GDPR (Global)

Front Row is fully GDPR compliant. Customers retain control over their personal data. Data is collected only with explicit consent. Users can request access, correction, or deletion at any time. Our systems and partners meet EU data protection standards.

See every feature in action.

Get a 30-minute demo tailored to your sales process. We'll show you exactly how Front Row handles your team's day — from the first tap to the manager's dashboard.